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Every time I look at my Facebook feed, I see a brand new business guru pushing yet another ecommerce business model. And while most of these methods of making money online are in fact legit, the sheer number of choices is pretty overwhelming. Every time I publish an ecommerce article that encourages my readers to start their own business, I find myself tiptoeing across a very fine line. Other models are extremely profitable but have a much steeper learning curve or upfront investment. But on the other hand, running a successful business requires a ton of hard work, perseverance and a little bit of luck. The problem is that when I emphasize the enormous amount of work that is required to launch a company, I tend to turn people away from starting a business.
The difference among these perfectly similar products come about in their branding. When it comes to branding, there are three kinds that you should be concerned about: name or national brands, private labels brands and white label brands. Among these, private label brands and white label brands are both used to describe products branded by resellers for sale to the final consumer. However, the terms are not synonyms and there exists clear differences between them. These products are therefore manufactured for exclusive sale by a particular retailer.
Brock Andony Expansion 9 min read. Or, is there any difference at all…? In this article we are going to explore the history of both of these manufacturer-reseller business models, some examples, and key differences between the two models. Then we will analyze how both private label and white-label business models present opportunities for you to create or grow revenue. Are you a reseller? Check out 9 white-label solutions to resell and grow revenue!
Difference between private label vs white label products
Private label and white label refer to products branded by a reseller for sale to the general public. Although many people think these terms describe the same thing, there are some distinct differences between them that affect quality and pricing. For example, Pepsi is always sold under its brand name because consumers have developed trust in that name.